SEM SPECIALIST IN MALAPPURAM
Increase Online Visibility and Ranking
The art and science of improving your website’s visibility to search engines like Google is known as search engine optimization. It includes improving your online presence, content, and website structure to rank higher in search results, By making your site appear more relevant and authoritative to search engines, you can increase quality visitors without spending money on advertising. SEO aims to improve your website’s chances of being found by people searching for what you offer through technological improvements, content optimization, link building, and keyword research.

Paid Search Ads
Ads appear at the top or bottom of search engine results when users search for specific keywords. These ads are marked as "Ad" and can include text, images, or shopping information
Pay-Per-Click (PPC) Advertising
Advertisers bid on keywords, and only pay when someone clicks on their ad. The bid amount and ad quality determine the ad’s position.
Ad Auction
Search engines run an auction every time a search is made to decide which ads to show. Ad placement depends on your bid, ad quality, and relevance.
Keyword Research
Choosing the right keywords is crucial. Tools like Google Keyword Planner help find keywords that potential customers are searching for.
Landing Pages
The page users land on after clicking your ad should match the ad’s promise and guide them to take a desired action, like making a purchase.
Campaign Management
Continuous monitoring and optimization of your campaign are needed to improve performance. This includes adjusting bids, updating ad copy, and refining keywords.